Temporary Sales People Inc. Blog

Bill Saloukas, one of my favorite salespeople once said “cold calling was like walking around with a duck under your arm. Not every door you knock on will need a duck, but somewhere there is someone looking for a duck for their pond”. His statement personifies my view on cold calling.

First, you need a product or service that you believe in. If you do not know the item you represent is of value, it will be hard to convince anyone else it is. If you truly believe you can help people with your product or service, you should feel good about telling others about it.

There are those who feel you have to be pushy to persuade people, but I disagree. If you have a great product or service you believe in and if you knock on enough doors, you will find someone who needs what you are offering.

Pushing just makes people want to push back and I do not see this as a benefit to the customer.

So the next time you are faced with a day of cold calling, remember. You have a duck looking for a pond and don’t stop until you find someone who has a pond and needs a duck.

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